It is not easy to be effective when speaking to people in a political rally. There are, however, things that can help you a great deal in that objective.

Firstly, if you want to be effective when speaking to people in a political rally, you need to ensure that your message is simple. Most people are simply not well placed to deal with complex messages.

Secondly, if you want to be effective when speaking to people in a political rally, you need to ensure that you are speaking directly to the people’s aspirations and fears. People go to political rallies in order to hear their aspirations and fears spoken to. If you are unable to speak to them of these aspirations and fears, you turn out to be a huge disappointment to them.

Thirdly, if you want to be effective when speaking to people in a political rally, you need to ensure that you come across as a nice person. At the same time, you need to speak authoritatively. This can be a difficult balance to strike. The whole thing is akin to speaking to someone in a prison telephone: where you may want to connect to him genuinely, yet the fact that you are in a recorded call keeps you from speaking spontaneously enough for the emotional connection to be made.

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